leadperform


Leave a comment

Getting the Right Marketing Mix is Crucial for Your Business

aaa

IP advertisements have become mainstream in the digital marketing industry. While there are many reasons for this rapid shift of focus, the level of specificity that comes with IP targeting is undoubtedly exceptional. Previous geo-targeting iterations could only provide data as much as clusters or regions were concerned.

But with the recent upgrades witnessed in geo-targeting technology, businesses are using this to leverage on their highly deficient marketing budgets. Consequently, an explosion of IP targeted adverts are being witnessed today, thanks to this previously unheard of consumer connection level. Thousands if not millions of businesses and homes have now been opened up to marketers through personalized advertisements.

This stunning breakthrough in the field of digital marketing is not a reason to give traditional advertisement techniques such as shared mail a royal snub. One of the biggest disadvantages about online advertising is that it has a very short lifespan. Each day, there are billions of customers posting fresh adverts on the digital platform, competing for the same customers like you.

Therefore, this means that you have to be consistent at interacting with past and prospective customers on the various digital mediums. This is unlike one print advert that is likely to make manifold impressions on a reader who will see it at least more than once. This is beside the additional exposure gained through pass-along readership.


Leave a comment

Integration of Shared Mail With Display Advertising

aaa

Love them or hate them, online display ads are here to stay. Now more than ever, marketers are adopting display advertising with the aim of capturing large audiences using digital devices.

Be it smartphones, game consoles, tablets, e-reading or the trusted laptops, people are digitally connected 24/7 and advertisers are taking note. Big brands like Netflix and Marketo are using display ads to promote their products and you should also adopt this marketing strategy.

With Email Marketing, Display Ads are Now Bigger and Better

Using online display ads is a good strategy, but integrating display advertising with shared mail is a sure way of increasing your response rates from mere advertising methods.

According to a research conducted by Smart Insights, integrating email marketing and display advertising can boost recall by 13%. A professional display advertising agency understands that you will get the best results when you integrate these two forms of advertising.

Other interesting facts on integrating online advertising campaigns with shared email.

  • Various studies have verified that combining display campaigns with email can boost web traffic by a factor of 4.
  • This form of advertising is efficient when it comes to precisely reaching a specific target group.
  • Online display ads are beneficial in reaching a wide audience while email marketing increases disposition to buy in 47% of advertising cases.
  • Display and email marketing improves advertising recall by 13% when compared against using display advertising only.

Conclusion

Throughout history, marketers have searched for a creative marketing strategy that would significantly improve the reach of campaigns while at the same time increasing response rate. Integrating online display ads with email marketing is a strategy that delivers on both fronts.


Leave a comment

What are the traits of a good marketing company?

The most vital need of a company is effectual marketing. The firm will never have the ability to sell their services or products without advertisements. Since professional advertising is on high demand, numerous companies are offering it. You can only be successful in advertising if you choose the right firm. Know the ways of detecting the right advertising firm.

Experts

The experts employed by the company play a key role in its performance. They are the ones responsible for the delivery of shared mail marketing services. Their competency sets a limit to the quality of services you will obtain. A reliable firm will focus on employing highly qualified professionals. Such experts have the ability to deliver better services.

Marketing management

The ability of a marketing agency to manage its operations is very crucial. For accountability purposes, a budget will be allocated to them. Their experts need to have the ability to work with whatever budget they are given. They should also show the company the work that was done with the funds allocated to them. The ability to manage this service is very crucial.

Tracking

Tracking of the results generated by the strategies is a must. There is no guarantee that every strategy from the display advertising agency will work. After tracking, the marketers will be able to know if they need to change their strategies or improve them. The best firm will advertise and track its results.


Leave a comment

Why Print Media Advertising?

The Internet has revolutionized marketing in many ways. Today, small and established firms can employ a variety of marketing strategies and methods to achieve their goals. It’s also easy to reach out to potential clients via innovative platforms brought about by technology. However, it’s still a lucrative idea to go for print media advertising to achieve the same goals.

Online Marketing hasn’t Eliminated Print Media Advertising

The benefits brought about by online advertising cannot be overstated. However, it doesn’t mean you cannot get top results for your marketing campaigns if you rely on good old print methods. This medium works for all industries. Even though many businesses can reach their targets faster on the web, print methods are still delivering a great return on investment.

Print is ideal

Print media advertising isn’t all about newspapers and magazines. There are posters, brochures, and billboards that are ideal when it comes to reaching out to a wider audience. In fact, it’s advisable to go for the print method that guarantees you the best results in national advertising. It’s true that not all marketing strategies are suitable for all businesses. You will do well with your local marketing if you choose printed marketing materials; they give you and your company immense credibility.


Leave a comment

Elevate Your Business Using a Marketing Agency

For many business owners, getting products or services in front of the right people is a challenge that they face on a regular basis. It is common to find them adopting a number of strategies to help them reach their target market through various marketing options. However, many still continue to struggle resulting in the need to engage the services of a marketing agency. These agencies have the expertise and capacity to create and execute marketing strategies that produce positive results for businesses.

twitterThe benefits that marketing agencies bring are varied but some are of assistance across the board such as offering a fresh perspective to marketing options, often used by a business to attract new customers. They are cost effective as they can advise on the use of options such as shared mail, which is effective in delivering powerful advertising at affordable rates. In addition agencies keep you updated on any changes in the industry while suggesting alternatives to keep products or services relevant to your clients. Finally, running other aspects of your business becomes much easier when marketing is being handled by experts resulting in a growing and profitable business within a short time period.


Leave a comment

Employ The Best Call Centre Marketing Options For Your Businesses

Marketing is a basic requirement is a key requirement for businesses. Call centre marketing is one of the available options for businesses. With this option, the business gets an opportunity to reach out and inform prospective consumers of the available products and the benefits in using the product. Read More