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Elevate Your Business Using a Marketing Agency

For many business owners, getting products or services in front of the right people is a challenge that they face on a regular basis. It is common to find them adopting a number of strategies to help them reach their target market through various marketing options. However, many still continue to struggle resulting in the need to engage the services of a marketing agency. These agencies have the expertise and capacity to create and execute marketing strategies that produce positive results for businesses.

twitterThe benefits that marketing agencies bring are varied but some are of assistance across the board such as offering a fresh perspective to marketing options, often used by a business to attract new customers. They are cost effective as they can advise on the use of options such as shared mail, which is effective in delivering powerful advertising at affordable rates. In addition agencies keep you updated on any changes in the industry while suggesting alternatives to keep products or services relevant to your clients. Finally, running other aspects of your business becomes much easier when marketing is being handled by experts resulting in a growing and profitable business within a short time period.


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Examples of Effective Print Advertising Options

Marketing a small business doesn’t have to take up a large chunk of its operational budget. Print advertising is still relevant in today’s digital world, and allows businesses to enjoy advertising without bearing huge costs. There are a few print advertising options to consider when you want to increase your business visibility. Read More


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Acquisition Marketing and Direct Response Marketing Explained

Acquisition Marketing

A while back, an acquisition marketer would have considered the use of the term customer in place of acquisition, mainly because the whole idea behind this marketing strategy was to acquire customers and aim at strengthening the bond. However, over the years, there are many more factors included in the definition leading to the dropping of ‘customer’ to ‘acquisition’.

What are we acquiring? The fact that the term acquisition was considered explains that the acquisition done here is more than just the customers. An acquisition marketer’s view of the goal has been widened to factor in traffic, customers, leads, partners, engagements, and most probably potential buyers of your business as a whole.

The fundamental focus of acquisition marketing is therefore shifted to the efforts to ensure the growth of your company. An effective acquisition marketer will ensure detailed research and resourcing paired with testing and strategic allocation.

Direct Response Marketing

The goals of advertising are diverse, but for this type of marketing strategy, the main aim is to get a direct response from prospects; to evoke that urge in them to immediately contact you for information, be directed to a webpage, place an order, or opt for email updates from you. One of the major advantages is that you can conveniently deal with the specific prospects’ problems and come up with effective solutions.

The main characteristics of direct response marketing include measurability, where you have the exact statistics of the sales made from a specific ad, it uses strong convincing message for the targeted prospects, the responses can be tracked since you know the channel used to pass a specific advert, and above all, the ads target prospects from a specific market niche. This can enable you to make specific offers to the group.


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How to Get the Most Out of Your Display Advertising Agency

Working with a professional display advertising agency can be the edge that you need to beat out the competition. A relationship with the best advertising agency may not yield the benefits you want if you don’t know how to leverage the advertiser’s tools, resources and services. There are a number of things to keep in mind to ensure that you are getting the most out of your partnership.

How to Get the Most Out of Your Advertising Agency

The first step is to determine your specific requirements, list them and share them with the agency. This helps to ensure that you are both on the same page and working towards the same goal. It is also much easier to coordinate between in-house and outsourced projects. Some areas to think about include analytic, social media marketing, acquisition marketing and marketing automation.

It is equally important to commit to a long-term working relationship with an advertising agency that matches up to your business’ ideas, goals and future projections. Essential aspects of long-term cooperation include an open and transparent relationship and working with an agency that fully understands your idea. Feedback from both sides is also essential in maintaining a positive and long-term working relationship. Companies such as Lead Performance Marketing are great examples of the types of advertising agencies to partner with.


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3 Tips on Determining the Right Print Advertising Agency

Every business needs to advertise its products and services. This creates an awareness of the business to targeted customers. This task is usually offered to experts specialized in that line of work. Advertising agencies are the specialists.

Marketing is essential to every business. They give desired publicity of your company’s brand. For that, you need an effective agency to perform the job perfectly. Here are a few tips on choosing the right print advertising agency.

Expertise

You should find an agency that specializes in acquisition marketing. This will help draw more customers to your business and contribute to its growth. The agency ought to have a strategy that will be efficient for your business.

Cost

Generally, advertising services have no fixed costs. The pricing varies as per the preferences of the client and campaigns selected. Nevertheless, you should opt for an agency that offers competitive rates.

Creativity

A good agency must have exceptional strategies for acquisition marketing. They ought to come up with creative work that will draw many clients to your company.

Any print advertising agency will play a major role in the marketing strategy you employ. The agency you choose will manage all your campaigns. It is good to know and recognize your advertising requirements.


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Why You Need Package Inserts

Currently, it appears that traditional marketing channels are oversaturated and finding a space for your brand to be recognized feels like an impossible task. This is where package inserts come into play as an alternative advertising model.

Acquisition marketing firms can help you to partner with brands that sell space within their personal product packaging. When their customers open their packages, they will find your brand’s marketing insert. As simple as that, you will capture their customers’ attention—within a channel that is uncrowded (with an open rate that is close to a 100%).

What makes a package insert a brilliant thing is the fact that it can be tailored to reach your target audience. Whether you want to insert coupons, advertisements, or even small sized samples of your product, the marketing company will ensure that you find the right customers matching your psychographic, demographic, and behavioral criteria.

In addition to the company’s exclusive sellers as well as those on the open market, an acquisition firm will follow up brands that will match your goals but are yet to offer package space. The marketing firm will promote your brand and negotiate on your behalf, for a deal that will secure a new partner inaccessible to your competitors. The company will also ensure that your competitors’ products inserts are not included alongside yours.


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Direct mail campaigns – The best way to grow your business nationally

Direct mail campaigns are one of the most effective methods to grow any business. However, most companies do not see the potential in this tactic.  We, at Lead Performance Marketing, are one of the premier digital and print media companies and have decades of experience in managing millions of direct mail campaigns packages.

leadperformanceLead Perform offers a wide range of services from Acquisition marketing, targeting, conversion rate optimization, competitive analysis, marketing management and much more. Our experts track each segment of every campaign we manage. We work alongside the sales management team to develop the best marketing strategy. Our services will not only generate awareness, but also increase your sales and revenue. We strive on turning prospects into your customers. To start increasing your calls/traffic, contact us today!