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Integration of Shared Mail With Display Advertising

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Love them or hate them, online display ads are here to stay. Now more than ever, marketers are adopting display advertising with the aim of capturing large audiences using digital devices.

Be it smartphones, game consoles, tablets, e-reading or the trusted laptops, people are digitally connected 24/7 and advertisers are taking note. Big brands like Netflix and Marketo are using display ads to promote their products and you should also adopt this marketing strategy.

With Email Marketing, Display Ads are Now Bigger and Better

Using online display ads is a good strategy, but integrating display advertising with shared mail is a sure way of increasing your response rates from mere advertising methods.

According to a research conducted by Smart Insights, integrating email marketing and display advertising can boost recall by 13%. A professional display advertising agency understands that you will get the best results when you integrate these two forms of advertising.

Other interesting facts on integrating online advertising campaigns with shared email.

  • Various studies have verified that combining display campaigns with email can boost web traffic by a factor of 4.
  • This form of advertising is efficient when it comes to precisely reaching a specific target group.
  • Online display ads are beneficial in reaching a wide audience while email marketing increases disposition to buy in 47% of advertising cases.
  • Display and email marketing improves advertising recall by 13% when compared against using display advertising only.

Conclusion

Throughout history, marketers have searched for a creative marketing strategy that would significantly improve the reach of campaigns while at the same time increasing response rate. Integrating online display ads with email marketing is a strategy that delivers on both fronts.

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What are the traits of a good marketing company?

The most vital need of a company is effectual marketing. The firm will never have the ability to sell their services or products without advertisements. Since professional advertising is on high demand, numerous companies are offering it. You can only be successful in advertising if you choose the right firm. Know the ways of detecting the right advertising firm.

Experts

The experts employed by the company play a key role in its performance. They are the ones responsible for the delivery of shared mail marketing services. Their competency sets a limit to the quality of services you will obtain. A reliable firm will focus on employing highly qualified professionals. Such experts have the ability to deliver better services.

Marketing management

The ability of a marketing agency to manage its operations is very crucial. For accountability purposes, a budget will be allocated to them. Their experts need to have the ability to work with whatever budget they are given. They should also show the company the work that was done with the funds allocated to them. The ability to manage this service is very crucial.

Tracking

Tracking of the results generated by the strategies is a must. There is no guarantee that every strategy from the display advertising agency will work. After tracking, the marketers will be able to know if they need to change their strategies or improve them. The best firm will advertise and track its results.


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Elevate Your Business Using a Marketing Agency

For many business owners, getting products or services in front of the right people is a challenge that they face on a regular basis. It is common to find them adopting a number of strategies to help them reach their target market through various marketing options. However, many still continue to struggle resulting in the need to engage the services of a marketing agency. These agencies have the expertise and capacity to create and execute marketing strategies that produce positive results for businesses.

twitterThe benefits that marketing agencies bring are varied but some are of assistance across the board such as offering a fresh perspective to marketing options, often used by a business to attract new customers. They are cost effective as they can advise on the use of options such as shared mail, which is effective in delivering powerful advertising at affordable rates. In addition agencies keep you updated on any changes in the industry while suggesting alternatives to keep products or services relevant to your clients. Finally, running other aspects of your business becomes much easier when marketing is being handled by experts resulting in a growing and profitable business within a short time period.