Love them or hate them, online display ads are here to stay. Now more than ever, marketers are adopting display advertising with the aim of capturing large audiences using digital devices.
Be it smartphones, game consoles, tablets, e-reading or the trusted laptops, people are digitally connected 24/7 and advertisers are taking note. Big brands like Netflix and Marketo are using display ads to promote their products and you should also adopt this marketing strategy.
With Email Marketing, Display Ads are Now Bigger and Better
Using online display ads is a good strategy, but integrating display advertising with shared mail is a sure way of increasing your response rates from mere advertising methods.
According to a research conducted by Smart Insights, integrating email marketing and display advertising can boost recall by 13%. A professional display advertising agency understands that you will get the best results when you integrate these two forms of advertising.
Other interesting facts on integrating online advertising campaigns with shared email.
- Various studies have verified that combining display campaigns with email can boost web traffic by a factor of 4.
- This form of advertising is efficient when it comes to precisely reaching a specific target group.
- Online display ads are beneficial in reaching a wide audience while email marketing increases disposition to buy in 47% of advertising cases.
- Display and email marketing improves advertising recall by 13% when compared against using display advertising only.
Throughout history, marketers have searched for a creative marketing strategy that would significantly improve the reach of campaigns while at the same time increasing response rate. Integrating online display ads with email marketing is a strategy that delivers on both fronts.