Leave a comment

Expand Your Business with Direct Response Campaigns from Lead Performance Marketing

Having a marketing campaign that yields results is an inevitable component of any business. Direct response marketing campaigns are particularly effective as they generate a buzz around your business while letting consumers find your business when making the buying decision. Even then, this can be overwhelming hence the need to engage experts to incorporate a strategy and make sure you reach your ROI goals.

Lead Performance Marketing are market leaders in this field offering unmatched direct response marketing campaigns such as shared mail for businesses to tap into markets that consist of their demographic. We recognize the value of profitable campaigns and is the reason why we are keen to eliminate the areas that are under performing.

The force behind our success is our years of experience that is coupled with long standing relationships that we have established with leading publications over the years. These also give us an edge over other agencies when it comes to accessing competitive rates in the industry. In addition, we use data to make important decisions such as which of the markets is profitable and how to generate a better return on investment through smart spending without having to increasing the budget.

Ultimately, we strive to not only make phones ring but also deliver results clients are more than satisfied with.


Leave a comment

The Pros of Using Direct Mail Campaigns as Part of Your Integrated Marketing Strategy

The growth of technology and more so internet has seen a sharp decline in direct mail campaigns. Nevertheless, all indications point to the fact that businesses can benefit immensely from employing an integrated approach to marketing. By reaching-out for clients across multiple channels, you stand to enhance your branding, and increase customer awareness.

Furthermore, studies show that direct mail is one of the most effective marketing strategies. Startups can choose to ply this road, especially if they are working on a budget. If you do not have a multi-million dollar budget for your marketing strategy, this is an effective way to start. It does not require a large budget to test and can be used alongside other strategies such as print media advertising.

Direct mail is known to produce high conversion rates. Unlike emails where your message might end up in the spam folder, you can get in front of your target by choosing this option. Most businesses struggle reaching their targets directly. Direct mail is super targeted and relays a direct response message that provides urgency for the consumer to contact your company immediately. You can use this chance to inform your customers of an upcoming event or sale. You can direct that person to your website where they can get more information or simply evoke their response.