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Why Hiring a Professional Marketing Company is Worth the Cost

Many business owners struggle with the decision on whether to spend much needed money on hiring a professional marketing company. The truth is that a professional agency is able to employ specialized tactics including direct response marketing to achieve targeted results. At the end of the day, hiring the right company is a great business decision.

What Your Business Stands to Gain

As contradictory as it might sound, hiring a marketing agency can actually save you money. For a fraction of the cost of hiring a single dedicated full-time marketer or executive, you gain access to a team of experts. There are also additional savings to be made in software and advertisement costs.

You also gain access to valuable business insights and data without incurring any additional cost for it. Your business also has access to expert marketing strategy and implementation and creative design dedicated to the specific project.

There are time savings to be made when working with a display advertising agency. You don’t have to spend precious time recruiting marketing staff or learning about marketing.

Companies such as Lead Performance offer highly targeted results at affordable prices. Partnering with such a company is a positive move for your business, and can significantly impact your bottom line and brand visibility.

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Acquisition Marketing and Direct Response Marketing Explained

Acquisition Marketing

A while back, an acquisition marketer would have considered the use of the term customer in place of acquisition, mainly because the whole idea behind this marketing strategy was to acquire customers and aim at strengthening the bond. However, over the years, there are many more factors included in the definition leading to the dropping of ‘customer’ to ‘acquisition’.

What are we acquiring? The fact that the term acquisition was considered explains that the acquisition done here is more than just the customers. An acquisition marketer’s view of the goal has been widened to factor in traffic, customers, leads, partners, engagements, and most probably potential buyers of your business as a whole.

The fundamental focus of acquisition marketing is therefore shifted to the efforts to ensure the growth of your company. An effective acquisition marketer will ensure detailed research and resourcing paired with testing and strategic allocation.

Direct Response Marketing

The goals of advertising are diverse, but for this type of marketing strategy, the main aim is to get a direct response from prospects; to evoke that urge in them to immediately contact you for information, be directed to a webpage, place an order, or opt for email updates from you. One of the major advantages is that you can conveniently deal with the specific prospects’ problems and come up with effective solutions.

The main characteristics of direct response marketing include measurability, where you have the exact statistics of the sales made from a specific ad, it uses strong convincing message for the targeted prospects, the responses can be tracked since you know the channel used to pass a specific advert, and above all, the ads target prospects from a specific market niche. This can enable you to make specific offers to the group.