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Integration of Shared Mail With Display Advertising

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Love them or hate them, online display ads are here to stay. Now more than ever, marketers are adopting display advertising with the aim of capturing large audiences using digital devices.

Be it smartphones, game consoles, tablets, e-reading or the trusted laptops, people are digitally connected 24/7 and advertisers are taking note. Big brands like Netflix and Marketo are using display ads to promote their products and you should also adopt this marketing strategy.

With Email Marketing, Display Ads are Now Bigger and Better

Using online display ads is a good strategy, but integrating display advertising with shared mail is a sure way of increasing your response rates from mere advertising methods.

According to a research conducted by Smart Insights, integrating email marketing and display advertising can boost recall by 13%. A professional display advertising agency understands that you will get the best results when you integrate these two forms of advertising.

Other interesting facts on integrating online advertising campaigns with shared email.

  • Various studies have verified that combining display campaigns with email can boost web traffic by a factor of 4.
  • This form of advertising is efficient when it comes to precisely reaching a specific target group.
  • Online display ads are beneficial in reaching a wide audience while email marketing increases disposition to buy in 47% of advertising cases.
  • Display and email marketing improves advertising recall by 13% when compared against using display advertising only.

Conclusion

Throughout history, marketers have searched for a creative marketing strategy that would significantly improve the reach of campaigns while at the same time increasing response rate. Integrating online display ads with email marketing is a strategy that delivers on both fronts.


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What are the traits of a good marketing company?

The most vital need of a company is effectual marketing. The firm will never have the ability to sell their services or products without advertisements. Since professional advertising is on high demand, numerous companies are offering it. You can only be successful in advertising if you choose the right firm. Know the ways of detecting the right advertising firm.

Experts

The experts employed by the company play a key role in its performance. They are the ones responsible for the delivery of shared mail marketing services. Their competency sets a limit to the quality of services you will obtain. A reliable firm will focus on employing highly qualified professionals. Such experts have the ability to deliver better services.

Marketing management

The ability of a marketing agency to manage its operations is very crucial. For accountability purposes, a budget will be allocated to them. Their experts need to have the ability to work with whatever budget they are given. They should also show the company the work that was done with the funds allocated to them. The ability to manage this service is very crucial.

Tracking

Tracking of the results generated by the strategies is a must. There is no guarantee that every strategy from the display advertising agency will work. After tracking, the marketers will be able to know if they need to change their strategies or improve them. The best firm will advertise and track its results.


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Examples of Effective Print Advertising Options

Marketing a small business doesn’t have to take up a large chunk of its operational budget. Print advertising is still relevant in today’s digital world, and allows businesses to enjoy advertising without bearing huge costs. There are a few print advertising options to consider when you want to increase your business visibility. Read More


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How Hiring An Advertising Agency Can Positively Impact Your Business

Advertising agencies are not just for big brands with large marketing budgets. In fact, there are advertising agencies that cater to small businesses and fit small budgets. If you are still thinking about outsourcing to a display advertising agency, there are some advantages that can help you make a final decision.

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Expertise

Since a small business most likely does not have a marketing department, hiring an agency puts the best minds at work to promote your business. You do not have to incur the cost of a fully-fledged marketing department, but still get the benefits of having one.

Save time

When left to the business owner, marketing can be an unnecessary headache especially if the business owner has no experience running direct mail campaigns for example. Hiring an agency ensures that the advertising job is done by experts, leaving the business owner and employees to focus on their core competencies.

Save money

It may seem counter-intuitive but working with an advertising agency can actually save you money on your marketing budget. These agencies have connections and discounts from TV, print, and radio stations among other areas. These savings are passed on to you and help to run a cost effective marketing campaign.

Choosing an agency such as Lead Performance Marketing ensures a comprehensive marketing campaign that will give you an edge over your competition. Partnering with the right agency might be the boost your business needs to increase the bottom line.


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How to Get the Most Out of Your Display Advertising Agency

Working with a professional display advertising agency can be the edge that you need to beat out the competition. A relationship with the best advertising agency may not yield the benefits you want if you don’t know how to leverage the advertiser’s tools, resources and services. There are a number of things to keep in mind to ensure that you are getting the most out of your partnership.

How to Get the Most Out of Your Advertising Agency

The first step is to determine your specific requirements, list them and share them with the agency. This helps to ensure that you are both on the same page and working towards the same goal. It is also much easier to coordinate between in-house and outsourced projects. Some areas to think about include analytic, social media marketing, acquisition marketing and marketing automation.

It is equally important to commit to a long-term working relationship with an advertising agency that matches up to your business’ ideas, goals and future projections. Essential aspects of long-term cooperation include an open and transparent relationship and working with an agency that fully understands your idea. Feedback from both sides is also essential in maintaining a positive and long-term working relationship. Companies such as Lead Performance Marketing are great examples of the types of advertising agencies to partner with.


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Why You Should Outsource to an Advertising Agency

Hiring a display advertising agency may be the best decision you ever made for your business for a number of reasons. There are some great advantages to be gained from hiring a professional agency.

Advantages of an advertising agency

To start, you will be getting the best specialized knowledge and expertise to assist in your marketing efforts. Many small businesses cannot afford a dedicated marketing department which makes it difficult to compete with larger companies. Outsourcing this essential part of your business helps to level the playing field.

There is also a time saving factor to hiring an advertising agency. A good marketing campaign requires a lot of time which may be better spent working on other essential core business functions. This leaves employees time to work on areas that they are actually trained for especially where a small business is concerned.

As much as it may not be obvious, you save money by hiring an advertising agency. It is cheaper to use an agency for print media advertising because these agencies have discounted rates from publishers.

There are many more advantages to hiring a marketing agency. Lead Performance Marketing for example is a great partner for all things advertising.


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Use a Display Advertising Agency to Take Your Business to the Next Level

Online display advertising uses visually appealing videos, animations, graphics and text to sell services and products. This is an essential part of any online marketing campaign that is targeted at increasing conversions.

Choosing a Marketing Agency

Choosing a professional display advertising agency therefore only makes sense. Such an agency is able to complete the branding cycle by working as part of a larger marketing effort that also includes traditional advertising methods.

Online display advertising can also be cost effective because it does not require long-term contracts that are common with traditional advertising. If you need exposure for only a short period of time such as for a sale or event, this is the way to go.

Display advertising also increases consumer interest and trust in your brands. Putting up a professional front and following up your promises with delivery is a great way to increase brand visibility and gain trust from your target market.

Display advertising is not the only kind of marketing you should be looking into. Coupled with print media advertising and other marketing solutions, it is possible to come up with a superior strategy that beats the competition. Companies such as Lead Performance Marketing are at the forefront of providing high-quality marketing solutions to businesses of all sizes.