If you have a product and would like to optimize its sales then you should consult a display advertising agency. Here are a few tips on direct marketing.
Keep Testing: Begin testing on your landing page, different headlines, colors, buttons and then proceed to utilize the best combination to get the highest conversion rates.
Where possible, do something that will elicit immediate action: encourage your app users, prospects, and readers to take action by either offering an upfront value such as a comprehensive e-book on how to solve a certain problem that is a known challenge to your customers. You can also flash the cost of delay for example, a sale that ends within 48 hours or prices reverting back to normal after the first 100 sales. Take an analysis of your website and find out how you are aiding your potential customers in making purchase decisions. Implement a different method that you can influence your potential customers to take a minor action such as filing out a survey form or entering their local zip code to receive a quote. This minor action will build momentum for actual purchases.
Develop a solid individual brand to secure rankings on Google and other search engines. Engage Google optimized authorship in your blog and personalize your search results by utilizing rich snippets.
Print media advertising has the advantage of reaching several people in a single day. It is advisable to combine print and online advertising to increase your product awareness.