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How to Be Successful with a Display Advertising Agency

If you have a product and would like to optimize its sales then you should consult a display advertising agency. Here are a few tips on direct marketing.

Keep Testing: Begin testing on your landing page, different headlines, colors, buttons and then proceed to utilize the best combination to get the highest conversion rates.

Where possible, do something that will elicit immediate action: encourage your app users, prospects, and readers to take action by either offering an upfront value such as a comprehensive e-book on how to solve a certain problem that is a known challenge to your customers. You can also flash the cost of delay for example, a sale that ends within 48 hours or prices reverting back to normal after the first 100 sales. Take an analysis of your website and find out how you are aiding your potential customers in making purchase decisions. Implement a different method that you can influence your potential customers to take a minor action such as filing out a survey form or entering their local zip code to receive a quote. This minor action will build momentum for actual purchases.

Develop a solid individual brand to secure rankings on Google and other search engines. Engage Google optimized authorship in your blog and personalize your search results by utilizing rich snippets.

Print media advertising has the advantage of reaching several people in a single day. It is advisable to combine print and online advertising to increase your product awareness.


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Make a Connection with super Targeted Audiences through Direct Mail Campaigns

Direct mail consists of a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and letters. It has been proven that direct mail advertising is one of the most effective and profitable ways to reach out to new and existing consumers.

Unlike other forms of advertising, that are not delivered to only a specific targeted demographic, direct mail lets you communicate one-on-one with your super targeted prospect. This allows you to control who sees your message, when it’s delivered, where it’s delivered and how many people you reach.

To develop an effective direct mail campaign, one must start with proper targeting. Research is key in any type of marketing. Developing a successful direct mail campaign takes time. This is why many companies seek professional help.

Lead Performance Marketing is a print advertising agency that specializes in national direct response campaigns. They have decades of experience developing direct mail campaigns for multiple industries. With their long term relationships with print agencies and publications, along with the most competitive rates available, you are sure to take your business to the next level. Contact them today for a free quote at info@leadperform.com