Most small businesses feel helpless when it comes to running mass marketing. While this strategy is effective in growing your brand, it does have its downsides. One being the expenses involved. Let us face it, startups should not even think of imitating the big brands in this type of marketing.
Major brands often have massive advertising budgets that will successfully run such campaigns. For small businesses on the other hand, the few times they will try running their adverts will be like a drop in the ocean. Those few times will not come anywhere close to reaching the consciousness of your target audience, bearing in mind they are bombarded with thousands of publicizing messages from the big brands.
Instead of making a drop in the ocean, why not try print media advertising as a direct response marketing strategy? Most businesses today are opting for online marketing to get direct responses. What many do not realize is print direct response marketing continues to meet companies’ ROI goals in countless industries.
As a matter of principle, direct response print advertising is on the verge of making its comeback. If you are intending to test your offers, shared mail, package inserts, and receipt advertising can be a perfect place to start, after embarking on direct mail campaigns.