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Examples of Effective Print Advertising Options

Marketing a small business doesn’t have to take up a large chunk of its operational budget. Print advertising is still relevant in today’s digital world, and allows businesses to enjoy advertising without bearing huge costs. There are a few print advertising options to consider when you want to increase your business visibility. Read More


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Discover the Benefits of Telephone Marketing

Telephone marketing, more commonly known as telemarketing has garnered a lot of bad press and a bad reputation, but still remains a very effective marketing tool. Call center marketing is instrumental in promoting products and services, conducting research, providing customer service and getting feedback. There are some great advantages to this type of marketing.

Advantages of Call Center Marketing

Call center marketing helps to increase sales from a remote location. With telemarketing, it is possible to gain new clients and sell to existing ones without having to dispatch a salesperson. This translates in both time and money savings associated with a field sales team.

It is also possible to stay in contact with clients and potential clients throughout. This means that it does not matter where the client is, it is still possible to provide him with great customer service and support.

Telemarketing is also very cost effective compared to other forms of marketing. There are also special phone packages offered by service providers for this very purpose, while outsourcing can help to cut costs further.

Lastly, direct response marketing such as telemarketing offers instantaneous feedback. It is also easier to track sales and identify which sales techniques work for the target market.

Working with a dedicated advertising agency such as Lead Performance Marketing is a great way to access new markets and create positive awareness about your business.


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Why Hiring a Professional Marketing Company is Worth the Cost

Many business owners struggle with the decision on whether to spend much needed money on hiring a professional marketing company. The truth is that a professional agency is able to employ specialized tactics including direct response marketing to achieve targeted results. At the end of the day, hiring the right company is a great business decision.

What Your Business Stands to Gain

As contradictory as it might sound, hiring a marketing agency can actually save you money. For a fraction of the cost of hiring a single dedicated full-time marketer or executive, you gain access to a team of experts. There are also additional savings to be made in software and advertisement costs.

You also gain access to valuable business insights and data without incurring any additional cost for it. Your business also has access to expert marketing strategy and implementation and creative design dedicated to the specific project.

There are time savings to be made when working with a display advertising agency. You don’t have to spend precious time recruiting marketing staff or learning about marketing.

Companies such as Lead Performance offer highly targeted results at affordable prices. Partnering with such a company is a positive move for your business, and can significantly impact your bottom line and brand visibility.


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Acquisition Marketing and Direct Response Marketing Explained

Acquisition Marketing

A while back, an acquisition marketer would have considered the use of the term customer in place of acquisition, mainly because the whole idea behind this marketing strategy was to acquire customers and aim at strengthening the bond. However, over the years, there are many more factors included in the definition leading to the dropping of ‘customer’ to ‘acquisition’.

What are we acquiring? The fact that the term acquisition was considered explains that the acquisition done here is more than just the customers. An acquisition marketer’s view of the goal has been widened to factor in traffic, customers, leads, partners, engagements, and most probably potential buyers of your business as a whole.

The fundamental focus of acquisition marketing is therefore shifted to the efforts to ensure the growth of your company. An effective acquisition marketer will ensure detailed research and resourcing paired with testing and strategic allocation.

Direct Response Marketing

The goals of advertising are diverse, but for this type of marketing strategy, the main aim is to get a direct response from prospects; to evoke that urge in them to immediately contact you for information, be directed to a webpage, place an order, or opt for email updates from you. One of the major advantages is that you can conveniently deal with the specific prospects’ problems and come up with effective solutions.

The main characteristics of direct response marketing include measurability, where you have the exact statistics of the sales made from a specific ad, it uses strong convincing message for the targeted prospects, the responses can be tracked since you know the channel used to pass a specific advert, and above all, the ads target prospects from a specific market niche. This can enable you to make specific offers to the group.


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Expand Your Business with Direct Response Campaigns from Lead Performance Marketing

Having a marketing campaign that yields results is an inevitable component of any business. Direct response marketing campaigns are particularly effective as they generate a buzz around your business while letting consumers find your business when making the buying decision. Even then, this can be overwhelming hence the need to engage experts to incorporate a strategy and make sure you reach your ROI goals.

Lead Performance Marketing are market leaders in this field offering unmatched direct response marketing campaigns such as shared mail for businesses to tap into markets that consist of their demographic. We recognize the value of profitable campaigns and is the reason why we are keen to eliminate the areas that are under performing.

The force behind our success is our years of experience that is coupled with long standing relationships that we have established with leading publications over the years. These also give us an edge over other agencies when it comes to accessing competitive rates in the industry. In addition, we use data to make important decisions such as which of the markets is profitable and how to generate a better return on investment through smart spending without having to increasing the budget.

Ultimately, we strive to not only make phones ring but also deliver results clients are more than satisfied with.