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Getting the Right Marketing Mix is Crucial for Your Business

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IP advertisements have become mainstream in the digital marketing industry. While there are many reasons for this rapid shift of focus, the level of specificity that comes with IP targeting is undoubtedly exceptional. Previous geo-targeting iterations could only provide data as much as clusters or regions were concerned.

But with the recent upgrades witnessed in geo-targeting technology, businesses are using this to leverage on their highly deficient marketing budgets. Consequently, an explosion of IP targeted adverts are being witnessed today, thanks to this previously unheard of consumer connection level. Thousands if not millions of businesses and homes have now been opened up to marketers through personalized advertisements.

This stunning breakthrough in the field of digital marketing is not a reason to give traditional advertisement techniques such as shared mail a royal snub. One of the biggest disadvantages about online advertising is that it has a very short lifespan. Each day, there are billions of customers posting fresh adverts on the digital platform, competing for the same customers like you.

Therefore, this means that you have to be consistent at interacting with past and prospective customers on the various digital mediums. This is unlike one print advert that is likely to make manifold impressions on a reader who will see it at least more than once. This is beside the additional exposure gained through pass-along readership.


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Examples of Effective Print Advertising Options

Marketing a small business doesn’t have to take up a large chunk of its operational budget. Print advertising is still relevant in today’s digital world, and allows businesses to enjoy advertising without bearing huge costs. There are a few print advertising options to consider when you want to increase your business visibility. Read More


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Why hire Marketing Agencies?

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Any lucrative business opportunity tends to attract many entrepreneurs. Due to this tendency in the business world, you will discover that competition is high. Companies are struggling to get the attention of the limited number of clients in order to increase their profits and beat competition. Below are reasons for hiring a marketing agency.

Expert advice

Investing in national advertising will definitely cost your company huge sums of money. Thus, it will be refreshing to know that you have done the right thing that will have a positive impact on the sales of your products. Undertaking such a big marketing expedition needs the help of experts to access their advice and guidance.

Market research

For the marketing firms to deliver an impeccable service, they will be forced to carry out marketing research. The results from the research will help them in formulating and implementing effective marketing strategies for your business. The research covers both the available market segments, the target customers and the strong competitors.

Maximize opportunities

Engaging in marketing campaigns with the assistance of professionals from an advertising agency will help you in maximizing the available business opportunities in the market. Via their involvement in marketing your brand, you will be able to know about the existing needs in the market. Through the assessment of your firm using the SWOT analysis, you will know your weaknesses and turn them into strengths for your advantage.

Fresh ideas

The specialists working with the advertising agencies will obviously come with fresh and effective ideas to market your venture. These professionals know that you are paying them for their ideas.


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Incorporate Digital Advertising to Improve Your Current Marketing Plan

Do you want to attract more customers or clients to your business? Then you need to venture into a digital form of national advertising. There are many people that are looking for the products or services that you offer online. Unfortunately, these people cannot find your business because it lacks a strong online presence. Fortunately, you can turn things around by hiring the right experts to advertise your business online. Currently, you can have experienced digital marketers handle every aspect of your digital marketing campaign.

Scalable and Targeted Advertising

Not every internet user is your target prospect. Similarly, your target market is not limited to the current demographics only. This is why you need s targeted but scalable form of advertising. With online advertising, you can have your promotional messages conveyed to specific demographics. You can also have your marketing campaign scaled to cater for emerging markets. Making this strategy of advertising the best option for most brands.

High Conversion Rates

Digital advertising is highly optimized. This enables it to yield higher conversion rates than other forms of print media advertising. When used properly, digital advertising will reach more people and turn them into paying clients or customers. It can also turn internet users into brand ambassadors.


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Target your prospect precisely with Direct Mail Campaigns

Direct mail campaigns have the best targeting capabilities to an individual at the actual household level. Unlike other broadcast media or saturation mailings direct mail can target your individual prospect. All successful direct mail campaigns have one goal, to generate a response. The creative should provoke a phone call, foot traffic, mail in response or click to a website. If your design isn’t performing or you have started to see response rates decline our Direct Response experts review your creative and provide step-by-step suggestions to improve your response. Lead Performance Marketing handles all campaign steps including direct marketing strategy, modeling customer data, list selection and processing, direct response creative and copy writing, direct mail print and production, and postal management.

Lead Performance Marketing is a full-service print and digital media company. They are results driven and specialize in National advertising, specifically Direct Response campaigns. Their decades of experience and long term relationships with the top publications in the country gives them access to the most competitive rates in the industry. Their buying power extends across the country in all national publications as well as regional and down to a specific carrier route. Contact them today for a FREE quote! info@leadperform.com.