Telephone marketing, more commonly known as telemarketing has garnered a lot of bad press and a bad reputation, but still remains a very effective marketing tool. Call center marketing is instrumental in promoting products and services, conducting research, providing customer service and getting feedback. There are some great advantages to this type of marketing.
Advantages of Call Center Marketing
Call center marketing helps to increase sales from a remote location. With telemarketing, it is possible to gain new clients and sell to existing ones without having to dispatch a salesperson. This translates in both time and money savings associated with a field sales team.
It is also possible to stay in contact with clients and potential clients throughout. This means that it does not matter where the client is, it is still possible to provide him with great customer service and support.
Telemarketing is also very cost effective compared to other forms of marketing. There are also special phone packages offered by service providers for this very purpose, while outsourcing can help to cut costs further.
Lastly, direct response marketing such as telemarketing offers instantaneous feedback. It is also easier to track sales and identify which sales techniques work for the target market.
Working with a dedicated advertising agency such as Lead Performance Marketing is a great way to access new markets and create positive awareness about your business.